Performance Digital Marketer (Hybrid)
About Anfin
We are a fintech company in Vietnam with the mission to bring investment opportunities and financial literacy to everyone in Vietnam. We strongly believe in the power of the stock market to transform developing economies. Therefore, we’re building the most innovative product in wealth management, and brokerage to make that happen. We have successfully raised investment from global venture capital investors and are now expanding the team to develop our product. To continue to grow and bring more value to the Vietnamese investor community, we always welcome new talents who work toward a rewarding career and live by these 3 core values: Ownership - Trust - Teamwork.
We're seeking a results-driven Performance Digital Marketer with a passion for data analytics and a demonstrated track record in driving successful marketing campaigns. This individual will excel in a fast-paced environment, strategically leveraging various digital channels to maximize customer acquisition, lead generation, and overall ROI.
Key Responsibilities
- Campaign Development and Execution: Design, implement, and manage performance-based marketing campaigns across multiple digital channels, including paid search (SEM), paid social (Facebook, Instagram, etc.), display advertising, and affiliate marketing.
- Data-Driven Optimization: Leverage analytics tools (e.g., Google Analytics) to track campaign performance, identify trends, and implement data-backed optimizations to enhance KPIs such as CPC, CPA, and ROAS.
- Market and Trend Analysis: Stay abreast of the latest digital marketing trends and best practices. Conduct market research to identify new opportunities and competitive strategies.
- Audience Targeting: Develop a deep understanding of target audiences, utilizing segmentation and demographic research techniques to refine campaign targeting.
- Budget Management: Effectively allocate and manage marketing budgets across channels to optimize spend and maximize return on investment.
- Collaboration: Work closely with content, design, and other marketing team members to ensure cohesive messaging and seamless campaign execution.
Qualifications
- Experience: 2+ years of proven experience in performance digital marketing, with a demonstrated history of successful campaign results.
- Analytical Skills: Strong analytical mindset with the ability to interpret data, extract actionable insights, and optimize campaigns accordingly.
- Channel Proficiency: In-depth knowledge of paid search, paid social, display advertising, and other relevant digital marketing channels.
- Technical Skills: Proficiency in web analytics tools (Google Analytics), bid management platforms, and ad serving technologies.
- Communication: Excellent written and verbal communication skills, ability to present data and insights clearly.
- Adaptability: Comfortable working in a dynamic environment and ability to adapt to changing marketing strategies.
Desired Skills
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Experience in the finance or investment sector.
- Basic understanding of SEO principles.
Job Benefits
- Company events such as International Women's Day, Vietnamese Women's Day, Christmas, Company trips, and year-end parties.
- Be a member of Anfin’s esport club and Badminton club.
- Bonus for the referral program, birthday, teambuilding,...
- Opportunity to learn about financial literacy from industry experts to build an integrated brokerage offering a variety of asset classes.
- Be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies.
Contact
Should you need more information about this job, reach out to us at:
☎️Hotline: 0374 246 346
