Marketing Leader

About Anfin

Anfin is a VC-backed modern trading platform that aims to democratize financial services and wealth management access for Vietnam’s retail investors.

Our mission is to help the underserved retail investor navigate the complexities of investments, from the stock market to underutilized commodity trading.

We are backed by internationally renowned investors such as YC, Goodwater Capital, Global Founders Capital, and many more.

About the role

As the marketing lead, you will work closely with the management team to develop and implement marketing strategies & initiatives that will achieve Anfin’s business objectives: raising Anfin’s brand awareness and increase more quality leads for sales

What will you do

• Develop marketing strategy to achieve business objectives
• Lead marketing team & work with cross-functional teams to implement marketing initiatives
• Create, manage and experiment with new marketing & user acquisition campaigns
• Lead team to build contents to attract & engage users
• Analyze data to monitor performance, generate customer insights and uncover areas for improvement
• Prepare and present reports, findings from experimental data and recommendations for improvement to management

Background Requirements

• 4+ years of marketing experience & leading team preferably across digital and fintech services
• Deep understanding of marketing and growth strategies
• Ability to deliver reporting and insights that drive strategy and decisions, as well as provide guidance on success/failure metrics.

Job Benefits

• Very competitive package
• Potential for ESOP
• Laptop is provided
• Salary review annually
• 13th-month bonus
• Social Insurance, Premium Healthcare Insurance for employees
• Dynamic, fast-paced start-up work environment building exciting products.
• Company trip once a year and many exciting activities for team building.
• Free parking, coffee, and tea.
• Opportunity to learn about financial literacy from industry experts to build your own wealth.
• Opportunity to be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies.
• Working hour: Monday to Friday (from 8:30 am to 5:30 pm)