Email Marketing Specialist
Bộ phận: Growth
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Cấp bậc: [Middle]
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Địa điểm làm việc: Hồ Chí Minh, Việt Nam
Mô tả công việc
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Job Description
As an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.
Responsibilities
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Manage and execute email marketing calendar and ensure alignment with business priorities and customer conversions.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Requirements
- 2-3 years in managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Experience building an email marketing campaign from scratch.
- Knowledge of Google Analytics, HTML/CSS, A/B Testing, SQL and other CMS..
- Strong project management skills and exceptional attention to detail.
Skills
- Email Marketing
- Campaign Marketing
- Communication Skills
- Marketing Automation
- Strategic
- Web Analytics
- Testing
- Template Creation
- Content Creation
Benefits
- Highly competitive compensation packages
- Offer qualified employees the opportunity for ESOP
- Performance reviews twice per year
- Providing a Laptop to ensure the quality of work
- Company events such as International Women's Day, Vietnamese Women's Day, Christmas, Company trips, and year-end parties
- Be a member of Anfin’s Football and Badminton club
- Bonus for the referral program, birthday, teambuilding,...
- 13th-month salary
- 17 leave days including 12 annual leave and 5 sick leave
- Periodic medical examination
- In addition to Social insurance, providing premium health insurance pays most medical and healthcare expenses.
- Opportunity to learn about financial literacy from industry experts to build an integrated brokerage offering a variety of asset classes
- Be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies.
Contact
Should you need more information about this job, reach out to us at:
☎️Hotline: 0374 246 346
